So, let's get something straight. For some reason, car insurance commercials are the most entertaining commercials out there. Truck commercials are too stereotypical, shampoo commercials share the same problem, and food commercials are ok, but they are so fake when you know what goes into making the food look that good. BUT, car insurance companies (Allstate, Geico, E-surance, Progressive, Farmers) advertise their products in a unique way, only shared on such a scale by cereal companies. They feature characters that everyone knows and actually likes. My personal favorite is Flo from the Progressive commercials. First off, by creating the fun, lovable, positive Flo, the company gets automatic recognition as soon as the advertisement starts and we see the smiling face of Flo.
Now to the specific commercial, names "Choices". Click the link to view.
https://www.youtube.com/watch?v=-7nl2AuG6G0
In the advertisement, Flo is explaining the choices one has under Progressive when one gets in an accident. An element of humor is used when the middle aged woman pretends to think before choosing the attractive men at the Progressive service center. Also, Progressive is using logos when saying "Progressive makes it easy, because we give you choices." The logical assumption is that when a person picks something, they pick what is right for them. Also, the idea of freedom of choice is one of the fundamental building blocks that our nation is built on. We as Americans listen as soon as the word "choice" is involved, because it gives us a higher degree of not only freedom, but control in our life. This commercial tells the audience "choosing the right coverage will improve your car insurance buying experience." It is a very convincing advertisement because of the humor, the lovable Flo, and the solid logical arguments made on freedom of choice. Thesis. I'll end on this note: if I had to buy insurance right now, I would probably go Progressive to be honest.
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