TOW #10 "You Won't Hear It Coming" Visual Text

 

My dad has always become most angry at me for listening to music while I either work, walk, or wonder around the house. He claims that I'm not "paying enough attention to the world around me". Well, I hope he never finds this picture, because my case is sunk if he does. The advertisement is rather simple. The title is "You Won't Hear It Coming". An equation, set to a plain green background, combines a car and a man listening to his iPod to make a man in a wheel chair listening to his iPod. The message simply states "iPod. Use responsibly."  That message is an allusion to the warnings one medication, alcohol, and casino commercials have to put to levy them from blame if the person using the product sustains injuries.  Even though the advertisement does not relieve blame from Apple, the goal of the blurb is to make people pay more attention when using their iPods.  If you are told to use a medication responsibly, you make sure you read the directions and check to make sure you are taking the right dose.  The advertisement is hoping that the viewer will make sure that they are paying attention when using their iPod, especially since the iPod takes away the sense of hearing. 

Without the sense of hearing, humans would be at a disadvantage in the outside world.  The equation presented in the picture clearly shows that.  The simple addition of the variable (the car who relies on sound to warn of its presence and the man who cannot hear because of his music) to an unfortunate outcome (life in a wheel chair) touches on appeals to logos.  The logical argument is that when driving, a driver will blow his horn to warn someone to get out of the way.  If the person cannot hear, he would not be able to get out of the way in time.  Also, if someone gets into a car accident, there is the very real possibility that their lives could change forever negatively.  In this picture, losing the use of your legs is the result. The logic is pretty air tight.  Now back to wandering the high way listening to “Hello” by Evanescence at full blast.